Marketers Must Balance Targeting With Audience Reach

The Wall Street Journal recently published a story that caused some alarm in marketing circles: “P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.Read the full article


  • P&G to Scale Back Targeted Facebook Ads

    wsj.com - 10 readers - Procter & Gamble, the biggest advertising spender in the world, will move away from advertising on Facebook that targets specific consumers after deciding the practice has limited effectiveness.