Which Sponsors Captured the Most Social Engagement During Rio 2016?

The Olympics reach over half of the world’s population in over 207 countries, making it one of the most effective international marketing platforms. The Games receive official sponsorships from the world’s biggest brands like Samsung, Coca-Cola, and McDonald’s, and give us an opportunity to witness the evolution of marketing. This year’s Games were the most social games ever.Read the full article

Samsung Official TVC: 'The Anthem' - Rio 2016 Olympic Games

As a demonstration of global unity, no event is more powerful than the Olympic Games. It is a chance for each of us to embrace our shared humanity and the progress that comes when the world comes together. As nations gather for the Rio 2016 Olympic Games, Samsung celebrates this moment of harmony through 'The Anthem'. Inspired by lyrics from anthems around the world, 'The Anthem' salutes those who dare to defy barriers such as borders, culture, and language to unite as one. Proud sponsor of a world without barriers. #DoWhatYouCant For more information, visit: http://www.samsung.com/galaxy/olympics