9 Little White Lies About Marketing Automation Platforms

Are you in the 44% of marketers not fully satisfied with your marketing automation systems? In a 2015 report, the top three complaints from marketers were the software takes too long to implement, is difficult to learn, and is too expensive. Sound familiar? While Marketing Automation Platforms (MAP) open up new frontiers, the little white lies that vendors employ to make the ...Read the full article