Anatomy of a brand crisis: How Eos went from being hot to not

by Tanya Dua
There are cracks in the eggshell of Eos’s brand. At its peak in 2013-2014, the colorful, egg-shaped lip balms were popping up everywhere — from Miley Cyrus music videos and Kim Kardashian tweets to practically every millennial’s tote. But a string of lawsuits earlier this year claiming the lip balms cause blisters and rashes bruised the brand.Read the full article