Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

I’ve been studying how to strike it rich in the Bluetooth beacon ecosystem for over three years now. There’s no question that what beacons enable, by bringing the power of digital into the world of the physical, is going to make some very fortunate people rich. Bringing the techniques that made Amazon great to brick and mortar stores is part of the secret, but that doesn’t tel ...Read the full article

How to build a profitable Beacon enabled advertising network for brands, apps and venues

Episode 12 - inMarket’s CEO Todd DiPaola describes his company’s approach to bringing together their 44.5MM app users, thousands of stores and dozens of apps in his company’s beacon enabled advertising network. For more interviews and articles from the author of The Hitchhiker's Guide to the Beacosystem checkout For the most comprehensive proximity industry directory and report checkout