Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?

Two companies in the martech space made extraordinary announcements last week, which you may have read about on Marketing Land. Moz and Raven Tools decided to go back to the future and focus on search engine optimization (SEO) tools. This after having expanded into more ambitious offerings in recent years. The about-faces signaled a shift on at least three counts.Read the full article