Google to penalize annoying mobile interstitials

Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs. Now, Google is upping the ante by taking aim at sites that use intrusive interstitials. Starting January 10, 2017, Google will update its algorithm so that sites “where content is not easily accessible to a user on the trans ...Read the full article