‘People go after a name, not a connection’: Marketers sound off on what’s wrong in influencer marketing

by Shareen Pathak
This is part of a series on content strategies for brands as publishers, a deep dive into how brands are building out content offerings. Influencer marketing is the hottest buzzword of the moment, especially among the content marketers attending the Digiday Content Marketing Summit this week in Park City, Utah.Read the full article