There’s No Perfect Headline: Why We Need to Write a Multiple Headline for Every Article

Most people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming. But it also places extra importance on the headlines we choose for our content, as headlines have the power to influence readers even if they don’t read any more of the article. I don’t believe the perfect headline exists, though. Not anymore, anyway.Read the full article