2.2 billion views: How NBCU and BuzzFeed scored on Snapchat during Rio Olympics

NBCUniversal decided to turn over the keys to its Snapchat account to BuzzFeed for the Olympics. The move seems to have paid off to the tune of 35 million viewers over two weeks. In April, the media giant announced a partnership with Snapchat, under which it would distribute Olympics-related content on the media and messaging app.Read the full article