Snapchat is pushing for shorter ads between Stories, within Live Stories

Long story short: After pushing for shorter video ads around the time it began to intersperse ads between people’s Stories in June and noticing how little time advertisers have to grab its viewers’ attentions, Snapchat is zeroing in on exactly how much shorter it would like brands’ ads to be. In conversations with brands and their agencies, Snapchat has been pushing for adve ...Read the full article