The Most Effective Digital Lead Generation Channels

Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2. The report was based on data from a survey of 244 businesspeople (owners, executives, salespeople, marketers, etc.) who work for firms in the United States (49% B2B, 25% B2C, 26% hybrid).Read the full article