Why Content Marketers Need Digital Librarians

When you or your marketing team members need a graphic, a photo, or a video from your own content collection (that is, your content library), can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is? If you call for help — whether your content library resides in a digital asset management (DAM) system, a content management system, some other.Read the full article

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