‘You can’t get the buy-in’: Marketers confess their biggest content challenges

by Shareen Pathak
Making great content is hard work for brands. One consistent question at the Digiday Content Marketing Summit this week in Park City, Utah, was how to ensure that great content is championed and executed in the right way. We asked attendees from the world’s top brands to write down the single biggest challenge they have when it comes to creating good content, then asked them t ...Read the full article