How British brands are using Facebook Live

If the word “bae” has taught us anything, it’s that brands want to behave like regular people, even if they’re a little late to the party. Case in point: Facebook Live. “It’s a medium that allows brand-builders to practice what we preach,” says Simon Pont, chief strategy officer at agency Brave Bison. “Stop monologuing and interrupting, and instead build dialogues.Read the full article