How Dominos Used The Rebirth Story Plot To Bounce-Back To Glory

by Omar Kattan
In a previous post I wrote about the 7 archetypal plots used by brands to tell stories that capture our hearts, minds and imagination. Here’s how Dominos used the Rebirth plot to rebound their brand from failure to glory literally overnight. In the years leading up to 2009 Dominos was facing a product quality crisis with wide-spread criticism about the taste of their pizza.Read the full article

Domino's® Pizza Turnaround

"Domino's Pizza Turnaround" The true story of how Domino's listened to its harshest critics and made their best pizza ever. Starring actual Domino's employees. www.pizzaturnaround.com Try the result of their hard work. Order at Dominos.com.