Lastminute.com bets on video to get advertisers spending

Travel-booking site Lastminute.com, like many publishers, has the video bug. The booking site has started a video studio, headed up by ex-eBay exec Alessandra Di Lorenzo, Lastminute’s newly created chief commercial officer for advertising and partnerships. It’s the newest part of the company’s 40-strong media business unit, which opened last month.Read the full article