Think smartphones are just about the bottom of the funnel? Think again.

by Greg Sterling
The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow however and contradicted by new survey data. Findings from a survey of more than 1,100 US consumers conducted by Thrive Analytics and Burke reflect that people ...Read the full article