Facebook Slideshow Ad Enhancements: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out New Features for Slideshow Ads on Facebook and Instagram: Facebook introduced new features to the slideshow ad product that are “related to audio and text functional ...Read the full article

LinkedIn Conversion Tracking

Ever wonder exactly how many leads you’re getting from your LinkedIn ads? Now you can know with LinkedIn conversion tracking, which let’s you easily understand and improve the business impact of your LinkedIn advertising. Whether someone converts on mobile or desktop, or whether that person becomes a lead after clicking on -- or even after just viewing -- your ads, you’ll be able to see who’s converting based on their professional profile -- their seniority, industry, job function, company size, and more. And by knowing which ads are converting the right people into leads, you can refine your campaign targeting, creative, and offers to increase their effectiveness. It’s easy to get started with conversion tracking. When logged into LinkedIn Campaign Manager, simply click on the “Conversion Tracking” option at the top of the page. First, decide where you’d like to track conversions. This is usually a page on your company’s website. Next, add the LinkedIn Insight Tag to your site. The Insight Tag is a lightweight piece of code that makes conversion tracking work. Installing it is as easy as adding a normal analytics tag to your pages, and you only need to do it once. Finally, create a “conversion action” and add it to a campaign. An action is a rule that tells LinkedIn when to count a conversion for your business, like when someone completes a form on your website, or downloads your ebook. Save your action, select the actions you want to add to your campaign, then click "Apply" to start tracking conversions on your ads. Now you’ll easily be able to tell how effective each of your ads is, using conversion analytics right inside your Campaign Manager dashboard. And you’ll be able to optimize your campaign to increase conversions and grow your business. Visit linkedin.com/ads to get started right away.