This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss John Oliver’s take on the broken business model of newspapers and predict the role brands might play in offering a solution. We also share our thoughts on Gartner’s decision to integrate its annual Hype Cycle reports on marketing and advert ...Read the full article

Journalism: Last Week Tonight with John Oliver (HBO)

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