How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

by Dawn Papandrea
Does this sound familiar? You have a limited marketing budget, but you need to make meaningful connections with your target audience. Adding to the challenge is that your target audience is not known for its tech savvy. That’s exactly the situation Thao Le, vice president of marketing at Hyland’s, set out to conquer when tasked with promoting the homeopathic medicine company’ ...Read the full article