AB Test Intro: What Is AB Testing?
What Is An AB Test? An AB test, also referred to as a "split test", is an experiment in which a web page (Page A) is compared against a new variation of that page (Page B) by alternately displaying both versions to a live audience. How Does Split Testing Work? 1. Select A Page To Improve 2. Hypothesize A Better Variation 3. Display Both Pages To A Live Audience 4. Collect Conversion Data 5. Select The Winning Page For a full breakdown, visit: http://conversionsciences.com/blog/ab-test/ To signup for the free CRO course, click here: http://conversionsciences.com/resources/cro-course/ Thanks for watching! :)