Pandora takes a cue from podcasts for Questlove station ads

Pandora is getting into the host-read ads business. Less than a week after announcing the launch of Questlove Supreme, the first Pandora station to mix music and host-led interviews, the company will announce Monday that Boost Mobile will be the station’s launch partner and exclusive sponsor through the end of October. Pandora has sold its share of sponsorship of stations before.Read the full article