Brand Newsroom 103: Humour, social media and going viral

Today the Brand Newsroom team looks at how brands use humour to interact with their customers on social media. Is it ever a good idea? Or can it spectacularly backfire? And, sometimes, are brands perhaps using humour in the hope they will “go viral”, rather than focusing on first marketing principles and giving customers the good service they expect.Read the full article

John West Salmon "Bear Fight" ad

British brand John West Salmon depicts a fisherman sparring with a grizzly bear at a wild river to get the best salmon... "Look! An Eagle!"