Geoscape’s New Digital Platform, AudienTivity, Helps Brands Connect With Multicultural Shoppers

Hispanics in the U.S., with around 55 million people total, comprise about 17 percent of the general population, and are the largest ethnic minority in the country. As consumers, this populace is a powerful and growing presence. Terry College’s Selig Center for Economic Growth estimated that U.S Hispanics would account for $1.Read the full article