How One Company Used Automation To Sell Smarter (And More!)

This is the story of a once-failing Boston appliance company, and how it used marketing automation and other digital marketing tools to radically alter its course. Not too long ago, Boston’s Yale Appliance was losing money. The economy was in the midst of a recession, and, “I’d read somewhere that people will buy some things anyway during a recession—and one of those things w ...Read the full article