How to Score an A+ on Your Back-to-School Sales and Marketing [Infographic]

Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns. Some $75.8B is spent annually on back-to-school shopping, according to The Shelf infographic. The majority of purchases (50%) are apparel, followed by footwear (42%), backpacks/computer bags (41%) and stationery/supplies (37%).Read the full article