The ROI of Knowing Your Social ROI

by Lucy Hitz
“Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? The truth is, ROI = impact. In general, this means revenue, but how that happens can vary by organization. Here’s why you should know your social ROI.Read the full article