5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

By Kerry Gorgone, {grow} Contributing Columnist Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy, the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist or a doorstop). You get the idea.Read the full article