A CMO’s View: Conservation International’s influencer marketing gives nature a familiar voice

by Amy Gesenhues
As CMO, Meg Goldthwaite says she considers herself Conservation International’s chief storyteller. “What’s truly important from a marketing standpoint is that you are able to connect your donors, or in other instances your customers, with the dollars that they spend, and in our case, with the life that’s changed,” says Goldthwaite. “We do that through stories.Read the full article

Nature Is Speaking – Julia Roberts is Mother Nature | Conservation International (CI)

Julia Roberts, Harrison Ford, Kevin Spacey, Edward Norton, Penélope Cruz, Robert Redford and Ian Somerhalder all join forces to give nature a voice. Watch the films and take action at: http://ci-intl.org/1OiRBh3 | Follow us on: Twitter: http://www.twitter.com/ConservationOrg Facebook: https://www.facebook.com/conservation.intl Instagram: https://www.instagram.com/ConservationOrg Thumbnail Photo: © El_Peyote


Nature Is Speaking – Harrison Ford is The Ocean | Conservation International (CI)

Julia Roberts, Harrison Ford, Kevin Spacey, Edward Norton, Penélope Cruz, Robert Redford and Ian Somerhalder all join forces to give nature a voice. Watch the films and take action at: http://ci-intl.org/1OiRBh3 | Follow us on: Twitter: http://www.twitter.com/ConservationOrg Facebook: https://www.facebook.com/conservation.intl Instagram: https://www.instagram.com/ConservationOrg Thumbnail Photo: © Irina Belousa


Nature Is Speaking – Reese Witherspoon is Home | Conservation International (CI)

Reese Witherspoon, Liam Neeson, Julia Roberts, Harrison Ford, Kevin Spacey, Edward Norton, Penélope Cruz, Robert Redford, Ian Somerhalder and Lupita Nyong'o all join forces to give nature a voice. Watch the films and take action at: http://ci-intl.org/1OiRBh3 | Follow us on: Twitter: http://www.twitter.com/ConservationOrg Facebook: https://www.facebook.com/conservation.intl Instagram: https://www.instagram.com/ConservationOrg Thumbnail Photo: © Kris Williams/Flickr Creative Commons


Edward Norton, M. Sanjayan, Pete Cashmore: Social Good Summit 2014

http://www.socialgoodsummit.org Edward Norton, actor and activist, M. Sanjayan, of Conservation International, and Pete Cashmore, of Mashable, speak at the Social Good Summit in New York City. The Social Good Summit is a two-day conference examining the impact of technology and new media on social good initiatives around the world. Held during UN Week from September 21-22, the Social Good Summit unites a dynamic community of global leaders and grassroots activists to discuss solutions for the greatest challenges of our time. Our theme, #2030NOW, asks the question, “What type of world do I want to live in by the year 2030?” During the Social Good Summit, global citizens around the world unite to unlock the potential of technology to make the world a better place.