Content Rule #1: The Blank Sheet Of Paper Test

by Ian Lurie
Nothing gets taken out of context more than web content. Except maybe innocent remarks by public figures. Search engines pull bits and pieces from your page. People cut-and-paste. Aggregators grab headlines. We all tend to ignore the lack of context and write like we always have: We assume readers will see all our stuff together. I’ve frequently mocked the results.Read the full article