Embrace Revenue Responsibility With 'Full Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]

When a marketing director stands up to report at the executive meeting, there can be some eye rolling. Executives tend not to geek out over things like retweets and Instagram likes. Even total reach, site traffic, click-through rates, and leads are losing their luster, it seems. Luckily, we can do better: Measuring marketing's impact on the business as a whole is getting easier.Read the full article