WTF is Youku? A guide for brands

by Yuyu Chen
If you are in mainland China and want to watch Michelle Phan’s makeup tutorials online, you won’t be able to access them on YouTube. Instead, you use Youku. Youku is the largest online video provider in China. It has 23.6 billion monthly views (580 million unique views per month) and nearly 60 percent of its users are under the age of 30. Youku was taken private by Alibaba in a $3.Read the full article