How a Google Analytics change may be skewing your view of SEO’s value

by Janet Driscoll Miller
When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization.Read the full article

Google Analytics Annotations

Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time graph. Building upon the concept of bringing Intelligence to data, capture the tribal intelligence of your company - which tends to be the most expensive and easily lost resource of all. A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers.