Should Publishers Panic Over Facebook’s 98 Ad-Targeting Data Points?

by Tom Grubisich
Facebook keeps growing like Jack’s Beanstalk, so the number meter in my head doesn’t always ring that loudly when the social media platform registers a new first. But then I read the recent story in the Washington Post headlined “98 Personal Data Points That Facebook Uses to Target Ads to You.” My meter made a loud sound with that number.Read the full article