Smashbox Cosmetics takes the virtual reality plunge

by Tanya Dua
Cosmetics brand Smashbox is jumping on the virtual reality trend today, using the format to showcase its back story. The Estée Lauder brand is using 360-degree video to take viewers on a tour of Smashbox Studios, the fashion photography studio in Los Angeles’ Culver City, where it was born. The famed 25,000-square-foot space has served as the venue for ...Read the full article