How to move beyond industry-speak, and start a conversation with your customers

How a Digital UX Test Increased On-Site Leads for a Sunrise Senior Living by 12% We all know that it is important to listen to our customers, but how do you do it effectively? When do you know when you have heard something that warrants a radical change in the way you are doing your marketing? Abby See, Director of Online Marketing, Sunrise Senior Living, will walk you through the surprising customer insight her team discovered through UX testing. Understanding your customers is an essential component for any business in the digital realm, and in this interview, Abby will discuss how her small marketing team did it.

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