Why it’s time to re-evaluate your AdWords account structure

by Frederick Vallaeys
We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of enabling new opportunities, but it’s bad news if you thought your account was perfectly structured. While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time ...Read the full article