Report: More than two-thirds of digital media time now mobile, apps 50 percent

by Greg Sterling
According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent roughly a year ago. Overall, digital media time spent with mobile is now a whopping 68 percent. The desktop commands just 32 percent of our digital attention. In the event it is obvious, there are a number of immediate takeaways and implicatio ...Read the full article