Google testing mobile Shop the Look ads for apparel & home products

by Ginny Marvin
Google is mixing up the mobile shopping experience in search again with a new format called shop the look. The moible format is designed to appear on broad queries like “wedding outfit” and bring shoppable looks from bloggers to the search results. Looks are sourced from a network of partners, including, Curalate and Yahoo-owned Polyvore.Read the full article