How Marie Claire plans to double readers in 18 months

Marie Claire has set itself a goal to double its U.K. readership to 2 million monthly uniques in the next 18 months. According to Rich Sutcliffe, digital director for Time Inc., the title hasn’t reached its full potential online. “In the past decade Marie Claire has been a narrower property online than in print, so we’re investing in a bigger team and redesigning the site to b ...Read the full article