How This Agency Built a Viral YouTube Channel From Rejected Ideas

by Amanda Walgrove
At some agencies, rejected ideas get scrapped and disappear for good. At Denizen, they’re used to make viral videos. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi, HTC, and Disney (Johnny Depp even joined in on that last one). But content creators were still frustrated when ambitious pitches were turned down for being too risky.Read the full article

Tiny Hamsters Eating Tiny Burritos - Episode 1

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2016 WEBBY AWARD WINNER: Tiny Hamster is a Giant Monster!! (Ep 7)

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