Nostalgia: The Marketing Phenomenon of Summer 2016…and Beyond?

“Nostalgia – it’s delicate, but potent…in Greek, ‘nostalgia’ literally means ‘the pain from an old wound.’ It’s a twinge in your heart far more powerful than memory alone…it’s a time machine. It goes backwards and forwards. It takes us to a place where we ache to go again.” – Don Draper, Mad Men If there is one emotion that has encapsulated summer 2016 as it draws to a close, it is nostalgia.Read the full article

  • Mad Men: “The Wheel” - 10 readers - “The Wheel” (season 1, episode 13; originally aired 10/18/2007)In which we feel the pain of an old wound(Available on Netflix.)There are no good photographs of me as a newborn. I know because I’ve asked. If my biological mother had any, they’ve long since disappeared, and the adoption agency and fos