Nostalgia: The Marketing Phenomenon of Summer 2016…and Beyond?

“Nostalgia – it’s delicate, but potent…in Greek, ‘nostalgia’ literally means ‘the pain from an old wound.’ It’s a twinge in your heart far more powerful than memory alone…it’s a time machine. It goes backwards and forwards. It takes us to a place where we ache to go again.” – Don Draper, Mad Men If there is one emotion that has encapsulated summer 2016 as it draws to a close, it is nostalgia.Read the full article