Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated

The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although one marketing data expert contends that the game’s location data is too atypical to be very useful for predictive marketing. Chicago-based Slant Marketing recently conducted an online survey of 500 game-playing U.S.Read the full article