Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

by David Cohen
eMarketer released its first ad revenue projections for Snapchat, calling for $366.69 million in 2016 and a leap to $935.46 million in 2017. The market research company said in a release that it built its revenue model for Snapchat by combining its proprietary consumer adoption estimates, trends at similar social networks, monetization assumptions for Snapchat products (inc ...Read the full article