Snapchat on track for nearly $1 billion in ad revenues next year

by Greg Sterling
In 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of Facebook’s offer sounded crazy. That now doesn’t seem quite as crazy given eMarketer’s prediction that Snapchat will generate nearly $1 billion in ad revenue next year. Emareter expects Snapchat ad revenue to hit $935.5 million in 2017 and $1.Read the full article