Super Bowl 50 follow-up: Campaign results from Hyundai, Apartments.com & Turbo Tax

by Amy Gesenhues
There’s no single event as big as the Super Bowl when it comes to brand advertising. This year, more than 50 brands invested upwards of $4.5 million to buy a Super Bowl ad – and that doesn’t include what each advertiser spent on creative, or the digital costs of extending a campaign beyond the 30 and 60-second spots aired during the game.Read the full article

Moving Day #MovinOnUp | Apartments.com | 2016 Big Game Commercial

Life is like an apartment building with infinite floors. Apartments.com is here when you’re ready to Move On Up. - #MovinOnUp to the 2016 Big Game with Apartments.com: http://bit.ly/1EUCl6X Script: BRAD: Wow, looks like (STARTS SINGING) we’re movin’ on up! MOVERS: Movin’ on up! BRAD: (SINGS) To the eastside. MOVERS: Movin’ on up! BRAD: (SINGING) To a deluxe apartment in the sky. MOVERS: Ahhhhh…ahhhh! BRAD: (SINGING) We’re movin’ on up… MOVERS: Movin’ on up. BRAD: (SINGING) To the eastside… MOVERS: Movin’ on up! BRAD: (SINGS IN THE TUNE OF “FINALLY GOT A PIECE OF THE PIE”) We’re finally getting up real high. BRAD: (TALK-SINGING) You and me, bird, we got a real good view… BRAD: (TALK-SINGING) …geez, Louise, you ever see so many shoes? BRAD: (SINGING) We’re still movin’ on up… MOVERS: Movin’ on up! BRAD: (SINGING) To the eaaaa… BRAD: Wait a minute, is that George and Weezy? WEEZY: Who else would it be? BRAD: Uh-huh, and what are you cooking there, Weeze? WEEZY: Just flame-broiling some burgers. GEORGE: And grilling some beans, my good man. BRAD: Did you say beans? MOVERS: Beans don’t burn on the grill! WEEZY: And don’t forget about my signature apple pie. MOVERS: We finally got a piece of the pieeeee. VO: Change your apartment. Change the world.


TurboTax Super Bowl Commercial 2016 Anthony Hopkins

TurboTax Super Bowl Commercial 2016 Anthony Hopkins TurboTax Super Bowl Commercial 2016 Anthony Hopkins TurboTax Super Bowl Commercial 2016 Anthony Hopkins Super Bowl Commercial 2016 TurboTax Super Bowl Commercial 2016 Anthony Hopkins TurboTax Super Bowl Commercial 2016 Anthony Hopkins TurboTax Super Bowl Commercial 2016 Anthony Hopkins Super Bowl Commercial 2016 Super Bowl 50 ADs Super Bowl Commercials 2016 Super Bowl Ads 2016 BIG GAME 50 TurboTax Super Bowl Commercial 2016 Anthony Hopkins TurboTax Super Bowl Commercial 2016 Anthony Hopkins TurboTax Super Bowl Commercial 2016 Anthony Hopkins Super Bowl Commercial 2016 TurboTax Super Bowl Commercial 2016 Anthony Hopkins TurboTax Super Bowl Commercial 2016 Anthony Hopkins TurboTax Super Bowl Commercial 2016 Anthony Hopkins Super Bowl Commercial 2016 Super Bowl 50 ADs Super Bowl Commercials 2016 Super Bowl Ads 2016 BIG GAME 50