The art of FOMO: Inside Rimmel London’s Snapchat strategy

FOMO, the fear of missing out, is rife on social media. It’s also one of the secret ingredients powering Rimmel London’s success on Snapchat. In the six months since the beauty brand joined the platform, it has been experimenting with live, exclusive content. Elodie Levy, global digital director at Rimmel’s parent company Coty Inc.Read the full article

#RimmelxCara SnapChat Conference (Complete)

The complete #RimmelxCara SnapChat Conference with Cara Delevingne and Rimmel LondonUK held via SnapChat on April 16th, 2016. Credits to @notCaraDele Song: ...Girl by Mura Masa