The NY Times’ Sebastian Tomich: T Brand can compete as an agency

Subscribe: iTunes | Stitcher | RSS Most publishers today see native advertising as the path to a sustainable online business. While each publisher’s approach to this model differs, T Brand Studio, The New York Times’ brand marketing unit, describes itself as an agency rather than an in-house creative unit. T Brand pulled in $35 million in revenue in 2015, up from $13 million in 2013.Read the full article