Tuesday Catch-up: Why Personalization is the Future and a New Email Metric

Happy Tuesday, marketers! Ready to get back at it after the long Labor Day weekend? How about easing into the workweek with a quick look at some email marketing news? Here you go: Personalization important to email marketing’s future Personalization will continue to gain ground and be an integral part of email marketing’s future, according to Len Shneyder, writing at Marketing Land, in a piece p.Read the full article